Why I Started Breaking Secrecy — And Why It Probably Shouldn’t Exist
Companies tell polished stories.
But they grow through messy decisions, hidden failures, and strategies no one talks about.
Behind every great brand, startup, or business empire, there's a version of the story you won’t hear in TED talks, press releases, or sanitized MBA case studies.
The day Netflix tried to buy Blockbuster — and was laughed out of the room.
How Airbnb reverse-engineered Craigslist to scale in the shadows.
Why Meta lost $170 billion chasing TikTok with Reels.
The brutal price Stripe paid for staying private too long.
These are real stories — the kind that teach you how business really works.
Most of them were never meant to be told.
That's exactly why they matter.
🤫 Welcome to Breaking Secrecy
This newsletter exists for one reason:
**To uncover the hidden decisions, rivalries, and strategies behind the world’s most powerful companies.
Real names. Real events. Real takeaways.
No fluff. No vague motivation advice.
Just sharp business storytelling with strategic insight you can actually use.
What You’ll Get Here
Every week, you’ll receive:
Corporate storytelling that actually matters
(behind-the-scenes battles, pivotal decisions, near-death pivots)
Strategic analysis you can apply
(what worked, what failed, and why)
Curated trends with sharp commentary
(market shifts, silent moves, high-stakes innovation)
Publishing Schedule
Deep stories every Monday and Thursday
Optional bonus drops on Tuesdays and Fridays
Short enough to read fast.
Sharp enough to remember.
Who This Is For
Curious minds and deep thinkers — whether you are:
A founder who wants to think like a strategist
A marketer obsessed with positioning, timing, and edge
A product or growth operator decoding what drives traction
A business analyst drawn to stories behind the numbers
Or simply someone who loves understanding how companies win, lose, and reinvent themselves
One Ask
If this sounds like something you’d read — or something you wish you had access to years ago — subscribe now.
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Already subscribed? Forward this to someone who obsesses over the same stuff.
Because the best strategies aren’t always public.
But now, some of them will be.
See you in the backrooms of business.
L. V.
Founder, Breaking Secrecy